Food for the future: the race is protein and meat from the tube


2019-12-01 20:20:18




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Food for the future: the race is protein and meat from the tube

today you can try the Burger of vegetable meat

Are you Ready to change your eating habits? In climate , the researchers propose to undertake a number of measures, including to abandon the consumption of red meat and switch to protein foods. Meat source of protein in developed markets for many years, but in recent years, an increasing consumer interest in more environmentally friendly food products. And if in our country not that many people gave up meat, in Europe and the United States of vegetarians are increasing, especially among young people. Thus for anybody not a secret that in 2040 food basket will undergo some significant changes. But what alternative sources of protein there are and if they can replace so loved meat?

Unlike natural changes, which sooner or later must occur to our planet, their behavior changed the usual course of things: the Earth's climate is changing faster than expected by most scientists. This will inevitably lead to changes, most of which are not favorable. To number of natural disasters has exceeded all imaginable and unimaginable scale, we should reconsider their way of life, including his grocery cart.

do I Need to abandon red meat?

Scientists worldwide are encouraged to consume less red meat, but it's not just climate change. Researchers believe that high meat consumption correlated with the development of cancer, cardiovascular and other diseases. Thus, the results of a study published in the journal indicate a higher risk of developing breast cancer in women. In the study, researchers followed the health status of 42 thousand subjects for 7.6 years. During the follow-1536 was diagnosed with invasive cancers of the breast. Women who frequently ate red meat, the risk of developing breast cancer was higher by 23% compared to those who prefer vegetarian food or consume less pork and beef. Conversely, greater consumption of poultry meat associated with a reduced risk of breast cancer by 15%. The researchers came to the conclusion that red meat is a probable carcinogen.

A Number of previous studies also showed a correlation with red meat consumption and development of many diseases. The UK Department of health to all who eat more than 90 grams of red or processed meat a day, to reduce its consumption of 70 g or less because of the connection with bowel cancer. Note that processed meat, including sausages, bacon and ham. So, the result of five years , which was attended by half a million men and women registered in the British research project , showed that those who consumed an average of 76 grams of red or processed meat per day, risk of colon cancer was higher by 20% compared to those who consumed an average of 21 g per day.

And the results of another study indicate that red meat increases the risk of cardiovascular disease. In took part more than 120 thousand people. In the course of work, scientists analyzed data from 37 698 men between 1986 and 2008, and 83 644 women from 1980 to 2008. The results showed that the addition of additional amounts of unprocessed red meat to someone's daily diet increases the risk of death by 13%, cardiovascular disease by 18% and cancer mortality by 10%. The figures for processed meat were higher — 20% for overall mortality, 21% for deaths due to heart problems and 16% for cancer mortality. The researchers suggested that saturated fat red meat may be the cause of cardiovascular disease, and sodium used in processed meat, may have a negative effect on blood pressure.

to Learn about which products can cause harm on our channel

the Rejection of red meat again called into question

However, in 2019, the magazine released a study whose results say that red meat is not a threat to health. A group of scientists conducted a meta-analysis of 118 research papers and concluded that the impact of red meat on mortality and the development of cancer and cardiovascular diseases is insignificant. The new labs are among the largest such ever made and can influence future dietary recommendations. In many ways, this work raises uncomfortable questions about nutrition recommendations and research in the field of nutrition, but also about which standards should be followed in such studies. However, the work of scientists is instantly subjected to sharp criticism. The American heart Association, American cancer society and other organizations have questioned the results and the magazine that published the work. So, scientists from Harvard said that the findings "undermine the authority of the science of food and undermine public confidence in scientific research."

In General, the world health Organization advised to adhere to a healthy lifestyle that involves a balanced diet, avoiding alcohol and Smoking, and regular physical activity. And yet, inregardless of our desires, increased consumption of red meat causes serious harm to the environment. Thus, the results of many including the intergovernmental panel on climate change (MGIC) under the auspices of the United Nations (UN) indicate that less meat will consume humanity, the better for the environment. And if the consumption of meat, anyway, will have to reduce, it is logical that it needs to be replaced.

Battle manufacturers

Work on the transition to alternative proteins is in full swing today. However, the introduction of new technologies and ingredients often is an attempt by producers to solidify their place in the market. The fact that innovative food companies can to a much greater extent reflect the consumer experience of meat consumption. Parallel run advertising campaigns on social networks helps producers to gain popularity. The company recently announced the release to market of alternative proteins. As reported , on November 5 in Russia started selling vegetable meat Beyond Meat, and numerous fast food chains have announced deals with this manufacturer alternative proteins. The result will be a vegetarian version of the popular meat dishes.

looks like vegetable meat Beyond Meat

To Explain the growing number of deals with manufacturers quite easily — despite the fact that the total protein intake on the basis of meat in the world in proportion to population growth, it is expected that the overall growth rate fell by half. As reported , in 2018 the sale of plant foods (the largest alternative source of protein) increased by 17% in future, the use of alternative protein as a food ingredient in consumer goods will only increase. At present, the market base protein alternative is approximately $ 2.2 billion compared with the global meat market, accounting for about 1.7 trillion dollars, making the growth rate of the companies-manufacturers of alternative proteins is negligible. Just look at the data of the leading countries-manufacturers of meat products, to understand that the market for alternative proteins is much inferior to him. In response to the growth of sales of meat products industry leaders are adopting a range of products and ingredients using a variety of vegetable proteins such as soya and pea, a new animal sources of protein (insects) and biotechnological innovations (cultured meat or mushroom protein). Given a competent campaign and awareness of the planet about extreme weather situation, we can safely assume that the market of vegetable of meat has a great future. Of course, provided generous investment in the development of new technologies.

how can I replace red meat?

Alternatives are protein-rich ingredients derived from plants, insects, fungi, or tissue cultures. Today, the most actively developing are four profiles for the production of alternative protein:


Plant proteins

Vegetable proteins to date have proven to other. They are derived from protein-rich seeds. The most popular are soy, followed by peas, chickpeas, lupine, etc.



The Crickets — the most common source of protein and edible insects. In fact, some manufacturers already grind crickets for flour. However, at present, to distinguish the protein from the flour is impossible, as crickets are not a cheap pleasure, which greatly hampers the growth and scale of production. Others are more commonly used in the feed industry. Thus, according to the publication , the market for alternative proteins derived from insects in the future turnover will reach $ 8 billion.


This source of protein extracted from fungi. contain about 40% protein, high in fiber, have restricted carbs and do not contain cholesterol.


Kultivirovanija meat

Scientists are working on cultured meat, also known as from 2013, after a successful lab-grown meat for . Cultivated meat — is meat grown in a lab in a culture of cells, which never belonged to living beings. The result is a muscle which mimics the muscle of animals and has a similar profile of protein.

Today the industry leader are the manufacturers of vegetable protein, in particular the previously mentioned American company Beyond Meat. In part this success, the manufacturer is obliged to the generous investors, including founder bill gates, former CEO of McDonalds and actor Leonardo DiCaprio.

And have you tried vegetable meat? Join the conversation about food in the future and tell us if you liked this alternative protein foods.

What we'll be eating in 20 years?

We are hardly find ourselves in a situation illustrated in one of the last episodes of the animated series “South Park” in which all school (and other) canteens, the United States began EN masse to buy vegetable meat than very pleased manufacturers.

the Representative of Corporation for the production of vegetable meat tells the characters of the animated series about the benefits of their products

However, as a result of climate change in 20, 30 and 40 years, some products will simply cease to exist. According to a study published in the journal ,climate change and environmental pollution have a devastating effect on the soil, and therefore plants. Recently we told you about in the soil, which causes earthworms to lose weight that threatens ecosystems. All of these problems, in turn, may adversely affect the cultivation of crops. According to Amanda little, author of the book , in the future will be lost is the delicious food and drinks, including coffee, beer, bananas and chocolate.

Also of serious concern is the fate of fisheries, which is subject to constraints due to climate change, which threatens a major component of the diet in the world. With increasing temperature the fish population, according to the forecasts of scientists, will decrease rapidly and even disappear in some regions, especially in the tropics. According to the third major MGIC, published in September, examining the interconnected network of oceans and icy landscapes of the planet, scientists have unveiled a series of gloomy forecasts about the chaotic impact of climate change on the seas, oceans and the ecosystems on which depends the life of the inhabitants of the sea.

Thus, to have complete knowledge of the product basket 2040 today is quite difficult. As a whole to predict the future. However, the development of technology and the transition to vegetable meat can make a significant contribution to climate change that may save coffee or bananas. What do you think, what products we will eat in the future?


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