How sales affect the brain?
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Sales and discounts are always limited in time in order for the brain of the consumer quickly took action and tried to justify the need to purchase.
I'm Sure you've seen various videos from the stores periodically offer days of big discounts and seasonal sales where thousands of people rush into shopping space and demolished everything and everyone in its path to buy the “vital” product. For stores, it is certainly advantageous, especially if they manage to interest one of the bright signs and carefully selected music at the same time promising an incredible benefit to the buyer. However, often such proposals are costly and not profitable. What about the affect red price tags on the human brain? Let's try to understand this in this article.
How do the sale?
The Approaching holidays always induce the person thinking about gifts, different scenery, the wardrobe renewal, new technology and travel. And, of course, these are marketers and manufacturers of goods, arranging for consumers incredible days of discounts and promotions. Even if the person never participated in a well-known , he is always in sight and hearing of the thousands of advertising messages, commercials, and signs to diligently and regularly inform him about the stock. This active is quite difficult to ignore, because the brain remembers this information better than more useful.
As you know, the person uses a reward system. When a group of cells that control the reward system are activated, the person experiences a sense of satisfaction. This is the feeling people experience when buying goods from an incredible discount. Even despite the fact that the feeling of satisfaction quite short, joyous outburst will not allow the brain to think about something else in this period of time, which leads to the fact that people sometimes return the goods after purchase, like waking up in the morning after the Friday party.
the Word “SALE”, “discount” and “action” trigger the reward system in the brain
The Stores also attract buyers of various red marks, ranging from the massive signage to small price tags on the goods. Scientists conducted an experiment, which used the red price tags that advertise the regular prices throughout the store. As a result, after comparison shopping with the usual and not the advertised price, it turned out that the items with a red price tag was sold much more often than without it.
The same principle is pricing, because the price of 999 rubles looks much more attractive than $ 1000, despite the fact that the difference is only 1 ruble. The jockey factor is a limited supply which gives a “magic kick” for making quick decisions.
depending on the products, the store offers a specially chosen music that is able to set you up as fast and impulsive purchases and relaxed and surround
In Addition to creating a pleasant atmosphere, store managers care about the right background music that creates a certain sense of comfort, depending on its tempo and volume tuning person to purchase. So, loud music speeds up shopping in supermarkets, while its slow pace, on the contrary, slow buyers, forcing to buy more.
In Addition, the presence of certain dates, such as the well known , already implies a benefit, because the time constraints and increasing competition mean that people will not want to miss the best deal.
Anyway, despite the fact that during sales the human brain is constantly exposed to artificial psychological pressure, you should not succumb to paranoid thoughts and to get around shopping party. When it detects favorable for you purchase should soberly assess the need or real benefit after the acquisition, which is largely will protect you from unnecessary regrets about or that made the acquisition.
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