MediaTek talked about "the new premium segment" smartphones

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2017-11-20 14:00:08

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MediaTek — famous developer of chipsets for smart phones — to focus not on components to the usual flagships, and on chips for smartphones "the new premium segment". Devices which the company believes are related to this "the new premium segment" and how this unexpected performance different from that which over the years has managed to emerge users?

MediaTek annually supplies in huge volumes chipset for smartphones and is second only to Qualcomm their supplier in the industry. Despite the release of such products of high-end, as Helio X30, the company difficult for the development of the flagship market segment, and few vendors use this class chipsets from MediaTek in their products. More detail the new priorities of the company were reviewed by Robert Triggs (Robert Triggs) on the resource androidauthority.com.

Previously, General Manager of MediaTek's international sales and Finbarr Moynihan (Finbarr Moynihan) said that the company will move away from flagship products, focusing on the "new premium" segment of the market. Instead of striving to equip their flagship chipsets, the company will redouble its efforts in respect of such lines in the middle class as Helio P. Although the range of X and Helio remained an important position in the company products, on the line of Helio P currently, the company will be made the main focus. Finbarr Moynihan, commented on the company's plans:

«Right now we are very focused on the new premium segment of the market, as our range of Helio P is the proposition for the middle market segment, providing high-end functions that people have a demand, at more affordable prices. In our line of Helio P we have the technology and features of the flagship higher level class, designed for middle [category]. This corresponds to a long-term mission MediaTek, which is to make great technology available to everyone».

As the company focused on chipsets intended for devices average price category, then there is no doubt that in the near future from it you have to wait for more innovation. It seems unlikely that the company will make any significant announcements in areas such as machine learning or 5G modems.

Over the years of presence in the smartphone market devices of this category have become highly productive. Therefore, even smart phones of the middle class today is very powerful and most users are quite enough of their capabilities. These devices MediaTek finds smartphones "the new premium segment". This probably makes a lot of sense, since the "average" devices, whose performance is largely not inferior to the personal computer, referred to already has more traditionally.

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