Mastercard will implement the blockchain in their loyalty program
Source:
In mid-April payment system Mastercard to hire 175 developers, among whom were specialists in a distributed registry. New employees will create a more efficient payment solutions, including on the basis of the blockchain. A month later, the company filed a patent application on using the blockchain to authenticate the client to the coupons in the loyalty program. This writes the
theCorporations blockchain
the Document made available to the Bureau of patents and trademarks USA (USPTO). It says that the developed technology will reduce the risk of manipulation of coupons that are stored on third party services. We are talking about fraud, the purpose of which is the repeated use of the same discount coupon.
the Company intends to record in the distributed registry data on each coupon to ensure permanence and to secure their use for certain individuals.
Consumers will be submitted to the appropriate interface, access coupons associated with the transaction account.
After use, the system automatically removes the user a coupon and deactivates it. Partners of the payment system when receiving a coupon can ensure that the client has the right to use them, the report says the company.
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