Can the blockchain to defeat piracy in the film industry: the experience of a startup TaTaTu
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the film Industry is faced with many problems — plum scenes of the upcoming Premier, the negative reviews from critics and many others. Thus the main threat to the industry is the online piracy. Often movies appear on the Internet before released. This significantly reduces fees film earnings, and studios. The decision found a Hollywood producer Andrea Liveline his blockchain startup TaTaTu the platform with films and TV series that do not pay users and advertisers. However, the project has disadvantages. Tell whether a startup to defeat online piracy and to return to the studios lost money.
theAs the blockchain is changing the movie business
In 2010, the film industry lost 6.7 billion dollars because of piracy, and by 2020 this figure will reach 52 billion dollars, according to a study by Digital TV Research. From a report by Statista, it follows that 24 percent of Americans watched an illegal copy of the film before its release in the cinema, and 48 percent did so after completion of impressions.
Livolin believes that the existing way of purchasing content imperfect — subscription movie and TV series or purchase individual pieces of content stimulates the development of piracy.
Startup TaTaTu by agreement with the rights holders gives users free access to movies, and rewards them for viewing coins ERC-20. The content for paid advertisers — they buy tokens to place banners and commercials before the film. 80 percent of the proceeds going to rights holders, with the remaining 20% takes company.
theWe monitor market trends and adapt to them. Now the platform not only provides users with free access, but also pays for viewing in its own currency. With this approach, copyright owners can finally stop worrying about piracy. They will be able to monetize the content with transparent financial reporting, getting information about payments in real time. Information attached to their IP address registered in the blockchain.
Blockchain wins piracy?
From the point of view of the theory the idea sounds interesting, but in reality the project has a number of disadvantages. TaTaTu available for only 250 hours of video — hundreds of times smaller than the largest streaming services such as Netflix, Hulu or YouTube. Obviously, users and advertisers will go to where the more content and traffic.
Another problem is the time of the release of the film. Distributors are active in the fight for the movies appeared on DVD and streaming services after their screening at cinemas. The owners believe that the longer people are unable to watch a movie at home, the higher the likelihood that they will pay for the viewing.
Why users still easier to download a pirated copy of a movie than to wait for the streaming services. As the blockchain startup intends to solve the fundamental problem — is unknown.
last change user habits is not so easy. If those for many years downloaded pirated movies and TV shows, to convince them to stop doing that will help only a real revolution. One blockchain is not enough.
TaTaTu are unlikely to make the revolution: still no hard evidence on the prospects of the project Livolin not provided. However, the entrepreneur believes in the company — according to him, the platform is at an early stage of development, and in the coming years will change the presentation of user content on demand.
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