AI-the copywriter has started to work in China

Date:

2018-07-06 14:45:05

Views:

128

Rating:

1Like 0Dislike

Share:

AI-the copywriter has started to work in China

Many stories about the future, paint a picture of a world in which artificial intelligence and robotic equipment take the jobs. And similar, though on a small scale, is already happening. For example, the largest player in the Chinese market Alibaba Group has developed an artificial intelligence that can perform the functions of copywriters.

The AI was created by specialists of the company Alimama, Alibaba Group. The algorithm uses the technology of deep machine learning and computer algorithms language processing that allows it to generate text descriptions of products for various Internet sites and trading companies. For today the trade network, though use a number of apps for writing such kind of text, the outcome is far from ideal and "human" text is always easy to distinguish from "native" to mean unnatural of phrasing the latter. In recognition of the developers, their system is devoid of such shortcomings:

"Our algorithm was trained on millions of examples of existing qualitative descriptions and can play up to twenty thousand lines of text per second. This program is already being used on us owned platforms, Tmall and Taobao. Brand owners or advertisers only give a link to the product, and then the AI offers a variety of text and descriptions. The user can choose the length and style of the text."

The experts claim that marketers and copywriters their seats will not lose, because the AI only steer people in the right direction, and the final text they modify on their own. However, nobody forbids to use only "native" option. So the question of competition for AI and humans in this area and remains open.

Recommended

Microsoft continues to support Windows phones

Microsoft continues to support Windows phones

Microsoft is the second time this year pleased with the manifestation of the unexpected — and because, even more pleasant — care for the users of Windows 10 Mobile, a mobile operating system that have long been considered one of the past...

Magic Leap revealed a virtual AI assistant in augmented reality

Magic Leap revealed a virtual AI assistant in augmented reality

the Company Magic Leap is known as the first, released to a mass audience headset augmented reality. It happened in August of this year. And, although the gadget and got very mixed reviews, the developers even don't plan to stop. For example, the oth...

In the history of Microsoft Office completed an important page

In the history of Microsoft Office completed an important page

Difficult to find in the history of computers more popular applications than those included in the Microsoft Office Suite. Word, Excel and PowerPoint — the names were familiar to everyone long before the debut of the first iPhone and the mass a...

Comments (0)

This article has no comment, be the first!

Add comment

Related News

A new feature for Google users without Internet

A new feature for Google users without Internet

If no Internet or it is not always possible, but now, thanks to a new feature implemented by Google, it is still able to take on a number of important benefits for which users are so highly valued smart phones. Developing the most...

Google DeepMind neural network learned to turn 2D images into three-dimensional objects

Google DeepMind neural network learned to turn 2D images into three-dimensional objects

Looking at the photo, anyone will easily be able to imagine what is depicted on it as a three-dimensional image. And even if some of the objects behind the scenes (for example, we see only the front part of the back of the chair, ...

"Google Translator" on the basis of neural networks now works without the Internet

Google translator is a very handy feature when you point your smartphone camera at an unknown word or expression and the machine gives you a translation of "infidel" in their native language. However, until recently such a useful ...